WordPress is a PHP/MySQL content management system (CMS). It’s a completely open source platform which allows it to be modified by the WordPress community, meaning it’s constantly evolving and staying fresh.
Even though WordPress didn’t start out as a major website platform, the immense benefits of creating websites on WordPress have motivated individuals, businesses and enterprises to create or transfer their websites to WordPress, and currently a staggering 27% of all websites on the internet are WordPress based.
For many years WordPress was the platform of choice for bloggers and web designers who wanted it mostly for its blogging capabilities, but it didn’t really go further than that. Until relatively recently small businesses didn’t have an option to build impressive looking and reliable websites at a reasonable cost, and instead had to hire developers to build websites page by page, using bulky code that couldn’t easily be edited by anyone other than the developer. Since its birth WordPress has evolved into the full blown Content Management System that we see today and it’s used by millions of businesses around the world, making it the most used CMS on the web.
Why WordPress is so freakin’ awesome
WordPress is a content management system favoured by new users and experts alike. The main reason for its wide use around the world is that it is easy to use and simple to understand. It has an intuitive interface; from adding new pages to blog posts, creating and editing text, to adding images and videos, it’s all simple and can be done easily without any expertise in CSS, or HTML. Publishing content through WordPress is as easy as creating it in your favourite word processor, and the learning curve is minimal, unlike other systems such as Joomla or Drupal. Essentially what that means is a WordPress Specialist like me can build your site and make it all fancy, but the day to day content management can be easily maintained by you, the client.
Another great feature of WordPress is its focus on Search Engine Optimisation (how well your site ranks in search results). WordPress does a lot out of the box to take care of SEO needs for your business. It has a great set of SEO friendly features such as pretty urls, parent/child page structure, meta tags and page markup. Even before any additional plugins or functionality is added, WordPress brings websites into the eye of search engines. It’s worth noting that in order to rank highly on sites like Google, a lot of work does need to be done, but WordPress certainly does a lot of the heavy lifting for you.
Mobile Friendly & Super Easy
Having a mobile friendly website these days is a necessity, not an option. Thankfully there are plenty of WordPress templates on offer that support mobile devices, and any good developer will ensure all designs translate responsively (i.e respond to the size of screen they’re being displayed on). For those reasons, the most convenient starting point to make your website mobile friendly is to switch to WordPress. If your website is already WordPress but isn’t behaving properly on smaller devices, let me know and I can look at fixing it for you!
Finally, WordPress is a really powerful and easy to upgrade platform. Choosing it for your first website or switching from another CMS gives you so much freedom in future to grow it organically, offering more and more useful features for you to take a look at, as and when you need them. The scalability of WordPress is achieved via its open architecture and plugins. Plugins are the ‘plug and play’ modules. They add more functionality to WordPress, and can be as simple as a contact form, right up to full blown eCommerce management systems. My experience has given me a wealth of knowledge when it comes to which plugins to use in given situations, and which ones to avoid.